Kenneth Corbin of internetnews.com titles the story, AOL Touts Turnaround Success After Record Traffic.

It's certainly reasonable for an ISP to try to make money from its home page, but AOL's strategy is radical. The company has been offering a free portal, hoping to make money from advertising. Meanwhile, the AOL brand has been losing close to 1 million subscribers per quarter.

It's true that the old strategy wasn't working (see AOL, Feeble Giant). But is the new strategy really successful?

Corbin writes that we'll know when AOL releases its results. We'll need to take a look at the trending schedules to know for certain, but the odds are that AOL has not fully replaced its lost subscription revenue.