The price of oil just hit $117 today! People were talking crisis at a price of $100. We've already blown through most price rise expectations for the full year, and we're not even into Summer yet.

Diesel's at $4.20 per gallon in California and gas is up to about $3.50 per gallon.

Marketwatch says the price of gas went up 16 cents in two weeks. I'm sure it won't rise 26 x 16 cents = $4.16 this year, to $7.50 per gallon, but a 5 percent rise in two weeks is very, very bad.

It's the rate of the price rise that's truly frightening. This is inflation, and it will make everything cost more.

Start re-examining your prices today. Everyone else will, soon.