"Project Canoe" is a cable TV industry joint venture announced in 2007 to aggregate and sell viewing data. So far, this is about TV metrics, and not about the internet, now called Canoe Ventures.

The joint venture between six big cable companies (Bright House, Cablevision, Charter, Comcast, Cox, and Time Warner Cable) became a limited liability corporation in the middle of last year.

Now we learn that Comcast is building a 500 TB data center to store viewer data (h/t Karl Bode at BBR).

Let me repeat myself: so far, none of this is about the internet, except that some observers think it's a reaction to Google moving into the TV ad business.

ISPs will have one of two possible reactions: either (a) they will tout their superior privacy protections (compared to this Comcast privacy notice that BBR found) or (b) they too will find a way to increase ARPU by selling anonymized user data.